Recubation

Böllhoff

Global leader in connection technology.

Built a new, independent business unit alongside the core – free from legacy infrastructure and proved the market opportunity within the first test phase.


Output

From flat to 140% year-on-year growth within a year of relaunch, with CAC down 45%.


Task

A once-promising mobility product had stalled with declining engagement and rising costs.

Action

We re-incubated the core product, rebuilt the growth model, and relaunched with a focused ICP.

Result

Reforge returned to 140% year-on-year growth within twelve months of relaunch.