Sennder
Europe's leading digital freight forwarder
Validated a new financial product from zero – no process, no market proof – and turned it into a commercially viable business with 128% growth in sales.
Task
Strong developer adoption, but a leaky path from free usage to paid enterprise contracts.
Action
We instrumented product-qualified leads, built a sales-assist motion, and launched usage-based enterprise tiers.
Result
Northwind scaled to €12M ARR and lifted enterprise net revenue retention to 132%.