Data Ontology

Trendtours

Germany's largest D2C bus tour operator

Identified €1.7M in EBITDA upside and 11 concrete measures - across marketing, sales, and customer service - ready to execute.

Task

Siloed data and inconsistent definitions made cross-domain analytics slow and unreliable.

Action

We designed a canonical ontology, mapped 1,200+ sources, and built a governed semantic layer.

Result

Cross-domain queries resolved 74% faster against a single source of truth.